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ABOUT TROY EWANCHYNA

Skills Summary

Leadership track record on scrappy, innovative teams across sports, media and technology enterprises.

  • Demonstrated Business Development skill and a proven ability to grow revenue

  • Strategic marketing experience and prior results connecting with customers and prospects

  • General Management leadership in launching products within a culture of change and ambiguity

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Experience

NBC Sports Group / Comcast Sports Group

Vice President and GM, NBCSports.com                                    Stamford, CT                  2015-2018

  • P&L responsibility for national digital revenue business including NBC Sports, Rotoworld fantasy sports, 11 Sports Talk franchises, live streaming apps and direct to consumer products:  20% CAGR

  • Managed team of 160 Content, Editorial, Sales Integration and Operations staff that produced 1,000+ videos and 10,000+ posts monthly, including Olympics and other world class event programming

  • Created yearly budgets, investment ideas and long-range plans in collaboration with matrix organization:  Advertising Sales; Finance; Marketing; Social, Legal; Distribution; Product; and Technology

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Vice President, Business Development & Digital Strategies       New York, NY                2011-2015

  • Identified, negotiated and managed strategic partnerships across NBC Sports, Olympics, Golf Channel and RSN businesses that achieved $5M yearly incremental revenue and 30M monthly audience

  • Grew product from #10 to #1 in the Sports category through multiplatform build, buy, partner strategy; negotiated first-ever live streaming rights for the Super Bowl and partnerships across multiple Olympics

  • Maximized content monetization, distribution and audience development goals through deal-making and relationships with Yahoo!, Facebook, Twitter, FanDuel, Google, YouTube, NFL and NASCAR 

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Vice President, Digital Strategy                                                      Philadelphia, PA            2009-2011

  • Lead business development, business intelligence and mobile product development for 11 regional sports net properties and three regional news networks: three direct reports and 20 national “hub” staff 

  • Launched new, emerging product initiatives such as: first-ever, live, in-market NBA OTT streaming (Philadelphia 76’ers; Chicago Bulls); digital daily sports paid content for iPad and iPhone; mobile apps

  • Negotiated content, licensing, technology, traffic and strategic agreements with sports Leagues and media companies like NFL, NHL, MLB, NBA, Comcast.net, Google, Fanatics, SB Nation and YouTube


Senior Director, Digital Media                                                        Philadelphia, PA            2008-2009

  • Built 5-year business plan and budget to launch new web sites and mobile apps across Comcast’s footprint of Regional Sports Nets and orchestrated hiring of 85+ employees across five major markets:  strategy resulted in 1M new users per market (500+% growth)


National Hockey League

Director, New Media Business Development                               New York, NY                2006-2008

  • Developed and implemented League-wide strategy for content distribution on new media platforms

  • Deal team that closed more than 50 new deals and managed relationships across Internet Video and Mobile companies:
    YouTube; Apple iTunes; Verizon Wireless; Sling Media; Hulu

  • Evaluated ongoing prospect list of 250 companies across the United States and Canada


Senior Manager, Business Operations NHL Network               Toronto, ON                   2002-2006

  • First employee hired to launch and manage day-to-day business operations of startup television network in Canada; achieved 1M subscribers and positive EBITDA results in less than five years 

  • Reported to President and Board of Directors that included senior executives from the NHL, CTV/TSN and Insight Sports

  • Managed relationships across all TSN and NHL business functions to achieve Board-mandated goals and objectives:  Finance; Distribution; Advertising; Programming; Production; Marketing; and Legal


ALK Technologies

Director, Marketing                                                                        Princeton, NJ               1994-2001

  • Created brand strategy and creative direction for new consumer division of commercial mapping and GPS navigation company that competed with industry giants Microsoft, Rand McNally and Garmin

  • Grew business from two employees to 20 and developed direct-to-consumer (“e-commerce”) and business-to-business sales and partnership strategy

  • Lead marketing and communications plan to launch 15 products into traditional retail channels, ultimately securing shelf space in 17 of the top 20 software outlets


Education

Princeton University

Bachelor of Arts Degree, Economics                                             Princeton, NJ                  1990-1994

University of Massachusetts, Amherst

Master’s Degree, Sport Management                                           Amherst, MA                  2001-2002


Awards and Acknowledgements

Princeton University:  Varsity Ice Hockey Team 1990-94, Golf Team 1991-92

President, Princeton University Hockey Association:  2004-present

Founder, Can’t Let Go Classic Princeton alumni fundraising event:  1997-present

Two-time Emmy Award winner with NBC Sports Digital:  2014; 2016

Comcast Executive Leadership Forum (2011) and NBC Universal CASE program (2017)

Advisory Boards:  Ryerson University; Arizona State University; Snider Hockey; (2017-present)

Volunteer Coach (1995-present): Lawrence Flames Youth Hockey; Princeton University Women’s Hockey; Lawrenceville School Boy’s Hockey

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